Thermo Fisher qPCR Teaser

I had the opportunity to direct a 3-part teaser series for Thermo Fisher Scientific with VeracityColab and the technical genius of Paul Slemmer (CD), the eye of Core Parsons (DP), and the awesome team at Kyro Digital (production).

The goal was to get people excited for the next generation of Thermo Fisher’s qPCR product line, showing how far the tech has developed over the years, and teasing some of the new features to come.

Developed the projection concept with Paul, and moved into some 3D look development and previs, then to test shoots to make sure it would look right and finally to production. Had a blast directing, editing, and animating this one, and couldn’t have done it without an incredible team. Great work everyone!